MISSION
VISION
To empower individuals to express their unique identities and experiences, promoting mental wellbeing and self-awareness through every story shared. Using empathy, research, and symbolism in designs, animations, videography, and layout design. Borderline intends to share genuine perspectives, stories, and designs, that are truthful, raw, and real. (this may cause discomfort for many people and if so, this brand is not for them)
To create a transformative platform that connects media and fashion to explore & celebrate the complexities of mental states, personality traits & disorders. I aim to help create a visual relation to an emotional experience faced by those effected with said disorders, traits, or states of mind. Using storytelling and thought-provoking designs that turn the heads of many viewers in either admiration, or curiosity, opening the door to start conversations, Borderline aspires to show a visual representation of the group who may have experienced personality disorders, and/or specific states of mind covered within borderlines designs.
VISION
BORDERLINE
Our Story
Borderline began as a passion project by young creator Adam McClain. While pursuing a degree in Digital Media: Visual Imaging at Northwest Missouri State University, Adam discovered a deep connection between art and personal experience.
Inspired by his own journey with personality disorders and the struggles of loved ones, Adam founded Borderline in 2024. The brand is a visual representation of the chaotic beauty that can arise from mental health challenges. Through striking designs, thought-provoking imagery, and expressive apparel.
Key Objectives
Fashion Innovation:
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Product Line Expansion: Continuously expand the product line to include a diverse range of comfort/athletic apparel, and accessories, all featuring designs inspired by personality disorders and raw, authentic aesthetics.
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Sustainable Practices: Implement sustainable production methods and materials to minimize environmental impact and align with ethical consumer values.
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Global Reach: Establish a strong international presence through strategic partnerships and e-commerce platforms, catering to a diverse global audience.
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Media & Content:
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Magazine Evolution: Transform the magazine into a multi-platform media outlet, covering topics such as mental health, self-expression, art, and fashion.
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Original Content: Produce high-quality original content, including articles, interviews, photo shoots, and documentaries, that resonate with the target audience.
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Digital Presence: Leverage digital platforms to engage with the community through social media, online forums, and virtual events.
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Art & Community
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Curated Art Shows: Host regular art shows and exhibitions featuring emerging and established artists who embody the brand's values.
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Community Building: Foster a strong and supportive community through in-person and online events, workshops, and collaborations.
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Philanthropic Initiatives: Support mental health organizations and charities that align with the brand's mission.
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Art & Community
Brand Identity & Values
By focusing on these key areas, Borderline can solidify its position as a cultural force and a beacon of hope for those who seek to express themselves authentically.
Authenticity
Embrace individuality and encourage self-expression, through all things design.
Empathy
Promote understanding and compassion for mental health conditions, through research and personal storytelling
Innovation & Stability
Continuously push boundaries in design and technology, while prioritize eco-friendly practices and ethical sourcing.
Community
Build a strong and supportive community of like-minded individuals, & inspiring people to express themselves in a healthy manner
DEMOGRAPHIC
These individuals would appreciate the brand's focus on mental health and self-expression, as well as the designs that relate to their experiences.
Individuals with personality disorders or mental health conditions:
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The brand's commitment to hosting art shows and producing high-quality content would attract those interested in the arts and culture scene.
Art and culture enthusiasts:
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The brand's focus on raw, authentic designs and self-expression would appeal to those who want to stand out and express their unique identities.
People who value authenticity and individuality:
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The brand's emphasis on community building and support would appeal to those looking for a sense of belonging and connection with others.
