CHANGE YOUR
P E R S P E C T I V E
ADAM MCCLAIN
E L E V A T E Y O U R M I N D
Please open in desktop to view :)
Custom Fonts, Elements, & Logo
These fonts, logos, and designs are the primary aesthetics of the fashion side of designing. This custom font is to only be used on clothing as well as the skull like designs to represent the message of the design itself. the skulls are a representation that at the end of the day, everyone is a human and will return to dirt eventually. No matter how different you may feel or think you are, we are all the same species and share the same space and must coexist with one another despite our difference.
Additional Fonts
Cinzel
a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0
This font is used primarily on the web for bigger text such as headers, titles, and short phrases or slogans. Not to be used for important long text.
Questrial
Aa B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0
This font is also primarily used on the web for longer paragraphs and any important text not including headers, titles, or short slogans.
Lato Thin
Aa B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0
This font is primarily used for designs such as posters, or an artistic exploration pieces with no particular font requirements for the art itself. Most artistic fonts are left at the discretion of the creator.
Color Usage
Primary colors are black and white, used in presentation, web, and digital works that represent the brand. The colors below represent the brand colors for the fashion portion. These are the primary colors of the garments sold by us. Colors of the designs on said garments are primarily black or white, but are also left to the discretion of the artist.
In terms of seasonal clothing drops, the garment colors may be adjusted in hue and saturations to accommodate the seasons.
#FFFFFF
#233040
#6A1700
#1C3012
#42210B
Photography
In this section, we explore the visual language that defines our brand through photography. Our images are more than just pictures; they are a powerful tool to connect, inspire, and tell our story. We believe in capturing moments that reflect our core values of authenticity, creativity, and inclusivity. Each photograph is carefully chosen to resonate with our audience, showcasing the essence of our brand in a way that is both engaging and memorable.
Thank You!
Thank you for exploring our Brand Identity Style Guide for graphics, clothing, and photography. We hope this guide provides you with the inspiration and direction needed to maintain the integrity and consistency of our brand.
Remember, every graphic, garment, and photograph is an opportunity to tell our story and connect with our audience. By adhering to these guidelines, we can continue to create impactful and cohesive experiences that reflect our core values and vision. Let's work together to bring our brand to life in the most authentic and captivating way possible.
CHANGE YOUR
P E R S P E C T I V E
-ADAM MCCLAIN
